Professional Experience
Visual Designer
As the association’s sole designer, responsibilities include collaborating with the marketing team to oversee designs for 10 districts, 14 professional interest sections, multiple committees, professional development courses, and the student association. Create a brand identity for large-scale events (1,000+ attendees). Assist CMO in developing creative campaigns to increase membership and revenue; collaborate with the CCO in the creation of award-winning annual reports (2021 Trendy Award winner).
April 2020–Current
Headquartered in New York, Public Relations Society of America (PRSA) is the leading professional organization serving the communications community through a network. PRSA has a wide variety of professional development programs, networking events and leadership opportunities.
Senior Graphic Designer
Mentored junior designer and oversaw the development of branded materials for the agency. Conceptualized branding and materials for professional development and networking events. Collaborated with the marketing team to produce creative campaigns, which resulted in winning four MarCom Awards, four Magellan Awards, and the 2020 Virtuoso Marketing Innovation Award.
July 2019–February 2020
Valerie Wilson Travel (VWT) is a luxury travel agency headquartered in New York City. They specialize in many different types of travel - leisure, corporate, meetings, and events. *VWT was acquired by Frosch International Travel in 2020.
Graphic Designer
As the headquarters dedicated designer, I assisted the creative director by rebranding the company identity and producing all marketing materials. Designed graphics for social media, digital communications, reports, and campaigns including the Qualified Opportunity Funds, which won the 2019 AAM Marketing Achievement Award for Integrated Marketing Campaign. Collaborated with high-stake partners to implement new marketing tools that increased revenue.
February 2016–June 2019
EisnerAmper, headquartered in New York, is among the nation’s largest full-service advisory and accounting firms with nearly 1,700 employees and 200 partners across the country. Most EisnerAmper clients are based in the U.S., or comprised of U.S. business interests of foreign entities.
Marketing & Design Manager (Remote)
Joining from the studio’s inception, I collaborated alongside the studio manager to produce creative campaigns and implemented engaging marketing strategies that raised awareness and membership numbers by 200+ members in the first two quarters.
October 2015–January 2019
Elevate Yoga & Barre was a yoga studio in Poughkeepsie, New York. Elevate hosted many classes, workshops and Yoga Teacher Training opportunities for a strong, loyal community of yogis. *The studio closed in 2020.
Social & Digital Media Coordinator
Responsible for gathering and creating content for digital platforms. Managed online marketing campaigns across social media, email, and digital advertising to effectively drive brand awareness, engagement, and traffic to the website. Represented All Sport at external events in an effort to expand sales. After a successful year of above-average sales, was promoted to manage marketing and design of the new sister studio, Elevate Yoga & Barre.
July 2014–February 2016
All Sport Health & Fitness is a fitness club located in Fishkill, New York. All Sport prides itself on offering more than the average gym, giving members access to group classes, personal training, aquatics, court sports, kids camp and programs, physical therapy, and an outdoor club equipped with pools, tennis courts, and more.
Education
UX/UI Career Track Certification
700+ hours of hands-on course material, with 1:1 industry expert mentor oversight, and completion of 4 in-depth portfolio projects.
Mastered skills in user research, sketching and wireframing, prototyping and testing, user experience, and user interface design.
March 2022–March 2023
Bachelor of Arts - Public Relations
Learned skills in creative writing, desktop publishing, and design.
August 2010–May 2014